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Trust plays a pivotal role in facilitating market exchanges by reducing transaction costs. Attempting to address every potential contingency in a transaction could be exorbitantly expensive, if not entirely unfeasible. Hence, trust acts as a cost-saving mechanism, streamlining interactions and mitigating the need to account for every conceivable scenario in a transaction.

 

 

 

 

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Set of techniques which have for object the commercial strategy and in particular the market study.
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